Career Warfare : What is Personal Brand? (David D’Alessandro) By Yudha Argapratama

You need to realize that success does not only come from hard work andappropriately playing the part. To be successful in business and in your career, youmust be able to distinguish yourself from the rest of the pack – you need to develop,build and defend your reputation.It is the integrity and the character you have shown that will decide if you will get thepromotion you desire, the salary that you want or the business that you covet.Companies look for people who share the same values that they have and willenhance their reputation. The single most important thing to do in order to advance isto lay groundwork for an appealing personal reputation. You can do this throughpersonal branding.Personal branding is a way you manage your career or business. It is a way ofcommunicating that makes you different and special. By using these qualities youcan distinguish yourself from your peers so that you can expand your success.

Source : Career Warfare. David D’Alessandro. Mc Graw Hill. 2003

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